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COOKIE POLICY

This Cookie Policy provides information on the way we use cookies and/or monitoring technologies to collect and manage information given when users visit the www.externalytics.com and www.openeconomics.eu websites (hereafter the “Website”).

The Data Controller responsible for the processing of your personal data gathered through the Website is OpenEconomics S.r.l., with registered office in via Giovanni Paisiello 9, 00198 Roma, Italy VAT no. 12504821005, tax no. 12504821005 (hereinafter “OpenEconomics”). OpenEconomics process your personal data in compliance with the applicable personal data protection legislation.

WHAT ARE COOKIES?

Cookies are small text files that are stored on users’ devices (e.g. computer, tablet, smartphone, notebook, etc.). When a user visits a website, cookies are downloaded to their device to allow information about their visit to be saved.

WHAT COOKIES ARE USED FOR

Cookies perform different functions and make navigating a website more efficient by remembering the user’s preferences and enhancing their navigation experience. They can also help personalise the ads shown during navigation and the marketing activities aimed at the user, ensuring that these reflect each user’s interests and preferences. Cookies allow the device on which they are stored to be identified for the entire period that they are valid. During visits to the Website, navigation data-related information received from the user’s device may be stored in cookies installed on the latter. However, users may change their cookie settings at any time.

THE DIFFERENT TYPES OF COOKIE

When you connect to the Website through your device’s web browser, cookies may be installed on your device to allow us to recognise it, to collect information on accesses to the Website itself and to ensure its proper functioning.  

When navigating the Website, cookies may also be sent to your device from other sites or servers (i.e. “third parties”), which may contain certain elements (e.g. images, maps, sound, specific links to pages in other domains) present on the site being visited.

Cookies can thus be divided up into the following types:

First party cookies, sent directly by OpenEconomics to the user’s device

Third party cookies, which are sent by a third party but on OpenEconomics’s behalf.

In terms of their purpose, cookies can be divided into technical cookies, cookie analytics and profiling cookies.

TECHNICAL COOKIES

Their use is strictly limited to the transmission of session-identifying data (numbers generated randomly by the server) necessary for the secure, efficient navigation of the Website; these are not persistent cookies stored on the user’s computer but are erased when the browser is closed. These cookies are used solely for security reasons and to improve the service offered to users.

OpenEconomics uses the following technical cookies:

ELB

Session

First party

Web Services cookie for Elastic Load Balance (client distribution to targets -- routing)

SC_LNK_OpenEconomics

Session

First party

Technical cookie used while navigating the Website

IangRedirect

Session

First party

Cookie that remembers the browser language and redirects to a html page with the same language. (e.g. ../it.html)

nlbi_[ID]

Session

First party

Cookies used by the Application Delivery Platform Incapsula

incap_ses_[ID]

Session

First party

Incapsula cookie that preserves the user’s status during requests made on the page

ELB

Session

First party

Web Services cookie for Elastic Load Balance (client distribution to targets -- routing)

SC_LNK_OpenEconomics

Session

First party

Technical cookie used while navigating the Website

The following is the technical cookie required to keep track of consent given by User:

 

Durata

Prima/Terza parte

Descrizione

visid_incap_[ID]

1 year

First party

Incapsula cookie that preserves the user’s status during requests made on the page

COOKIE ANALYTICS

OpenEconomics uses cookie analytics to analyse the number of users that visit the Website and the ways in which the Website is used, collecting the information in aggregate form.

OpenEconomics uses the following specific cookie analytics:

me

Lifetime

First/Third party

Description

s_cc

Session

First party

Adobe Analytics cookie set and read by JS code to determine if cookies are enabled

s_getNewRepeat

1 month

First party

Adobe Analytics cookie that determines whether the visitor is new to the Website.  Captures information and saves it in an Analytics variable

s_lv

3 years

First party

Cookie belonging to the Adobe Omniture family which collects information on URLs visited, time spent there and searches carried out.Captures information on the visitor’s browser, about the device being used and whether an Ad has been clicked on

s_lv_s

Session

First party

Cookie belonging to the Adobe Omniture family which collects information on URLs visited, time spent there and searches carried out.Captures information on the visitor’s browser, about the device being used and whether an Ad has been clicked on

gpv_pn

Session

First party

Adobe Analytics cookie which captures the values of the pages visited

_hjIncludedInSample

1 year

First party

This session cookie is set to inform Hotjar if a visitor is included in the sample used to generate funnels 

PROFILING COOKIES

Profiling cookies create user profiles and are used to send out advertising messages that reflect the preferences shown by users while surfing the web or to enhance their navigation experience. These cookies can be utilised only with the user’s consent.

OpenEconomics specifically uses the Facebook Pixel, a cookie used for retargeting and which, for example, allows advertisements consistent with previously visited pages and with the user’s navigation on the Website, to be shown on social media or when the user performs a search using a search engine. This technology means that OpenEconomics only sends the user advertisements tailored to his/her tastes rather than standard ads.

Below is a description of the First and Third Party profiling cookies used on the Site:

Name

Lifetime

First/Third party

Description

AMCVS_[ID]@AdobeOrg

Session

Third party

Adobe Marketing Cloud cookie that identifies visitors

AMCV_[ID]@AdobeOrg

2 years

Third party

Adobe Marketing Cloud cookie that identifies visitors

s_vi_[]ID

2 years

First party

Fallback cookie for visitor identification

fr

3 months

Third party

Encrypted Facebook ID and Browser ID

On this Website, you can change your cookie settings at any time. Furthermore, almost all web browsers allow you to check which cookies are on your hard drive, block all cookies or receive a warning every time a cookie is installed. In some cases, however, failure to install a cookie may make it impossible to use certain areas of the Website.

Below are the main ways the most popular browsers allow users to choose their cookie use options:

Internet Explorer

Chrome

Firefox

Opera

Safari

If you are using a mobile device, you should consult the instruction manual for information on how to manage cookies.

For further information on cookies and also on how to view those stored on your device and how to manage or remove them, visit www.allaboutcookies.org.

Facebook and Adobe Marketing Cloud cookies can be disabled using the instruction procedures provided by the two suppliers. Therefore if you use the Website without disabling these cookies, you, the user, are giving your implicit consent to having your data processed by Facebook and Adobe Marketing Cloud, albeit within the constraints of the modalities and purposes indicated above.

To view Facebook’s company privacy policy, please go to https://www.facebook.com/policies/cookies/

To view Adobe Marketing Cloud’s privacy policy, please go to https://www.adobe.com/it/privacy.html

For further information on the processing of users’ personal data, please read our Privacy Policy.